How to compete with Dr. Google?
Dr. Google, or how clients use Google to question veterinarian’s diagnostics and treatments, is interfering with your patient care more and more every year.
While we can’t stop clients from researching their pet’s conditions and potential treatments, we can help satisfy the need for more information by taking control of the information they read.
One of the ways to satisfy your client’s need for more information is to create pages or blog posts on your website to address the most common questions for a particular condition.
By creating your own information, you will solve several problems at once:
- You improve client satisfaction by answering your client’s most common questions. You can use this webpage to set the right expectations for treatment of a particular condition, as well as re-assuring your client that you are knowledgeable about the latest treatments.
- After a visit, a link to the page can be emailed to the owner in order to re-iterate what was explained during the patient’s visit. This will save you time by lowering the amount of time you usually spend on the phone with a client wanting you to repeat what was said during the consultation.
- This page will help your website with search engine optimization (SEO). When potential clients search for that condition online, your webpage will be displayed. This is a great way to attract new clients.
When creating condition/treatment specific webpage, try to keep it simple: use your own words and avoid using too many technical/medical terms (remember that your audience may not be as medically educated as you are). You may use links to research literature or other websites for clients that want in-depth knowledge. And of course, make sure you don’t copy/paste someone’ else content.
Your website doesn’t have to just be an online business card. You can use it to educate your clients and therefore, improve client satisfaction.
Having been personally involved in the creation and day-today operations of an equine veterinary clinic, I have a unique perspective on the marketing challenges you face. Most marketing firms specialized in veterinary clinics are usually focused on small animal veterinarians. We can help you promote your equine and large animal veterinary clinics as we understand how different they are to your small animal peers. Our portfolio is composed of many examples of web designs, logos, and other marketing pieces we custom designed for equine and large animal veterinarians across the USA. Furthermore, we understand who your clients are, and how to appeal to them.
Julie Moore Design provides web design, photography & video production services for small businesses in Billings, MT. We also design logos, business cards, company overview videos, environmental photography... and we offer one stop shopping to make the process as easy as possible. Book a free initial consultation today.