Search Engine Optimization

Search Engine Optimization (SEO) Services & Pricing

A beautifully designed website is great, but it won’t be of any use if no one can find it when searching for your name, company name or the products and services you offer. Here are some answers to the most frequently asked questions regarding SEO (Search Engine Optimization):

What is SEO or Search Engine Optimization?

Search Engine Optimization (SEO) refers to activities that attempt to improve search engine (Google, Bing..etc) rankings organically (without using paid ads). Search engines decide what site to rank on their first search page based on the relevance and authority of a website. We can help websites become relevant and authoritative using various techniques.

Why do I need Search Engine Optimization (SEO)?

In a nutshell, you want more traffic to your website so you can increase your leads, sales and clients. SEO is one way to help you gain more traffic on your website. A website that is optimized for Search Engine Optimization (SEO) should rank on the first pages of search engines for the targeted keywords in an organic manner (without ads, pay per click campaigns, or social media campaigns). If your site appears before your competitors in a search result, you have a better chance to capture that client/audience. The attention span of your internet audience is very limited: therefore, you need to capture your potential client’s attention as early as possible.

What are targeted keywords?

Targeted keywords are words that your potential clients/audience may use when searching for your services or products. For example, if you were a steak house in Billings, MT, the targeted keywords could be STEAK, RESTAURANT and BILLINGS. But we don’t let the choice of keywords rest on pure instincts: we have tools to help us refine what the best keywords might be for your particular situation.

How do you optimize websites?

Search Engine Optimization Billings MTWebsite optimization starts with clean and efficient code. For example, if your website is slow, it may need more than SEO: it may need a re-design as well. In most case, SEO involves relevant and unique content (words, images and/or videos). Other techniques involves link building, URL rewriting, Meta tags descriptions, page title re-writing, speed and performance of your website, social media activities and reputation, SSL certificate security, and whether or not your site is responsive (mobile ready), your content is duplicated or is using FLASH . There are many more things that affect the ranking of your website and we can help you with all of them. We won’t bore you with the technical details but, basically, search engines are looking for quality websites to show their users: if we can create a website with unique content that is relevant to our audience and a user friendly and clean design, we will be well on our way to ranking well.

What is the difference between SEO and SEM?

SEO (organic search) and SEM (paid search) work hand in hand but are not interchangeable: they both seek to gain website traffic, but in different manners (paid vs unpaid).  SEO is only a small part of SEM. SEM includes pay per click (PPC) techniques, and well as SMM (social media marketing). SEO creates a foundation for SEM: paid marketing campaigns will always be more successful of the foundation have been laid with SEO. In general, investing in SEO first is best practice and more cost conscious. In some industries/market, SEO is sufficient to gain lead in search results. Strategic temporary SEM campaigns can be helpful in launching a new website.

Link Building

We will get reputable websites to link to yours and create traffic opportunities from prospects.

Results-Driven Process

We want you to be successful: let’s make your phone ring, your products and services sell, and your dream come true!

Content Driven

Search engines love original content (words, photos, videos..etc), and so do we! Let’s create something unique and make search engines happy at the same time.

On-Page SEO

We optimize every single page of your website so each and every page can drive traffic to your site ( not just your home page).

Research and Analysis

We dive into keywords data analysis for your industry and market to provide you with the best opportunities.

Best Practices

We follow SEO best practices so you don’t get in trouble with search engines.

SEO Advanced Package

Initial Keyword Research & Planning

Keyword Analysis, Selection & Optimization (up to 5)

Page Level Optimization (Meta, Title, & Header Tags) - Up to 20 pages

Google Analytics Setup & CMS Integration 

Google Map Setup 

XML Sitemap Installation & Verification 

Setup Google Search Console 

Setup Bing/Yahoo! Webmaster Tools 

URL Friendly Rewrite and 301 Redirect 

Photo Optimization (Proper Filenames & Alt Tags) 

Copy-editing for SEO

Monthly Reporting 

SEO Basic Package

Initial Keyword Research & Planning

Keyword Analysis, Selection & Optimization (up to 3)

Page Level Optimization (Meta, Title, & Header Tags) - Up to 10 pages

Google Analytics Setup & CMS Integration 

Google Map Setup 

XML Sitemap Installation & Verification 

Setup Google Search Console 

Setup Bing/Yahoo! Webmaster Tools 

 

Social media management
Analytics installation
Email marketing

 

Blog Setup
Copy Editing for SEO
Online Newsletter Design

 

Keyword Research and Analysis
Social Media Banner Design
Video Marketing