What is SEO and why do I need it?

What is SEO and why do I need it?

What is SEO and why do I need it?

A beautifully designed website is great, but it won’t be of any use if no one can find it when searching for your name, company name or the products and services you offer. Here are some answers to the most frequently asked questions regarding SEO (Search Engine Optimization):

What is SEO or Search Engine Optimization?

Search Engine Optimization (SEO) refers to activities that attempt to improve search engine (Google, Bing..etc) rankings organically (without using paid ads). Search engines decide what site to rank on their first search page based on the relevance and authority of a website. We can help websites become relevant and authoritative using various techniques.

Why do I need Search Engine Optimization (SEO)?

A website that is optimized for Search Engine Optimization (SEO) should rank on the first page of search engines for the targeted keywords in an organic manner (without ads, pay per click campaigns, or social media campaings). If your site appears before your competitors in a search result, you have a better chance to capture that client/audience. The attention span of your internet audience is very limited: therefore, you need to capture your potential client’s attention as early as possible.

What are targeted keywords?

Targeted keywords are words that your potential clients/audience may use when searching for your services or products. For example, if you were a steak house in Billings, MT, the targeted keywords could be STEAK, RESTAURANT and BILLINGS. But we don’t let the choice of keywords rest on pure instincts: we have tools to help us refine what the best keywords might be for your particular situation.

How do you optimize websites?

Website optimization starts with clean and efficient code. For example, if your website is slow, it may need more than SEO: it may need a re-design as well. In most case, SEO involves relevant and unique content (words, images and/or videos). Other techniques involves link building, URL rewriting, Meta tags descriptions, page title re-writing, speed and performance of your website, social media activities and reputation, SSL certificate security, and whether or not your site is responsive (mobile ready), your content is duplicated or is using FLASH . There are many more things that affect the ranking of your website and we can help you with all of them. We won’t bore you with the technical details but, basically, search engines are looking for quality websites to show their users: if we can create a website with unique content that is relevant to our audience and a user friendly and clean design, we will be well on our way to ranking well.

Will SEO involve a monthly fee?

No. Unlike SEM (Search Engine Marketing), SEO should be a one-time expense than only require revisions occasionally. When search engines change their search’s algorithm,  adjustments may need to be made. Also, if your services, products or location change, alterations will have to be made also. A once-a-year review should be sufficient, as a general rule.

What is the difference between SEO and SEM?

SEO (organic search) and SEM (paid search) work hand in hand but are not interchangeable: they both seek to gain website traffic, but in different manners (paid vs unpaid).  SEO is only a small part of SEM. SEM includes pay per click (PPC) techniques, and well as SMM (social media marketing). SEO creates a foundation for SEM: paid marketing campaigns will always be more successful of the foundation have been laid with SEO. In general, investing in SEO first is best practice and more cost conscious. In some industries/market, SEO is sufficient to gain lead in search results. Strategic temporary SEM campaigns can be helpful in launching a new website.

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